FRANCE. Cosmopolitan Cosmetics has unveiled the fourth fragrance from Montblanc. Individuel, a men’s line, is being introduced this month into most European markets, before being rolled out globally.
The fragrance is positioned as distinctive and elegant, and targets the contemporary, self-confident, forward-thinking male. The silver-blue juice is described as a fresh, soft, oriental fougère. It is presented in a clear, “curvilinear” weighted glass flacon, collared in silver and topped with a substantial star cabochon cap. The outer carton is a brushed-steel colour.
The Montblanc Individuel range comprises 50ml and 75ml edt sprays, a 75ml aftershave lotion, a 200ml shower breeze, a 75g deo stick and a 150ml deo spray. Recommended domestic price points range from €19 to €55.
