Kering Eyewear has introduced the Ho’okipa Ultra campaign by Maui Jim, featuring its new Ultra lens with PolarizedPlus2 technology.
The campaign highlights premium performance eyewear with the tagline: ‘In a world of filters and simulations, the future isn’t virtual – it’s Ultra real!’
Available globally through the official Maui Jim website, Ho’okipa Ultra is crafted to reveal the world in sharper detail and vivid hues.
Kering Eyewear noted, “In a world of filters and algorithms, we’ve been told that better means artificial. That sharper means augmented. That life can only feel real if it’s been simulated.
“But what if we told you the future isn’t virtual? That it’s not augmented – it’s amplified.”
The supporting campaign emphasises a growing consumer preference for authenticity and an ‘Ultra real’ experience. ✈
