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Celebrations Flower 500g |  |
Celebrations Pouch 450g |
UK. Mars International Travel Retail (MITR) is to launch six new packs for 2009 focusing on entertainment and value – the two key purchasing motivation factors brought out by extensive consumer research.
The new products will be on display at the TFWA World Exhibition in October 2008, where Mars will be welcoming its customers to Stand A3 in the Blue Village as well as at their suite at the Majestic Hotel. The popular Mars courtesy taxi will be cruising around Cannes throughout the show to ferry customers to events and meetings.
Following a year in which sales have continued to grow strongly, MITR aims to build upon several successful pack formats including:
Sharing and Self-Consumption
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Snickers Man Tin 395g |  |
M&M’s Dominoes Set 90g |
Maltesers XL Pouch 300g: Following the successful introduction of the Pouch format, Mars is extending its XL stand-alone pouch pack to include the Maltesers brand.
Celebrations Pouch 450g: The company’s big brands in miniature.
Informal Gifting
Celebrations Flower 500g: These packs are filled with brand favourites and a mix of four presentations: roses, sunflowers, tulips and orchids.
Snickers Man Tin 395g: A retro tin design, filled with seven single mansize bars.
Character Gifting
M&M’s Poker Set 125g: A full poker set with cards, chips, instructions and a 125g bag of M&M’s Peanut.
M&M’s Dominoes Set 90g: The family game with a complete dominoes set, instructions and 90g of M&M’s Chocolate.
Commenting on the difficult economic environment, MITR Consultant Stuart Bull was upbeat about the confectionery category. He said: “It’s been a really good year despite the adverse market situation. Conversely, these difficult conditions typically support confectionery sales, simply because they are at a lower price point than many other duty free categories.”
For details contact Stuart Bull, Consultant to Mars ITR, tel: +44 1494 675460.
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