FRANCE. Generous Gin, owned by French spirits group La Martiniquaise-Bardinet, has unveiled a pop-up campaign at Paris Charles de Gaulle Airport in partnership with Extime Duty Free (the joint venture between Lagardère Travel Retail and Groupe ADP).
Launched on 29 April, the brand experience is running until 26 May in Terminal 2E, serving up the signature Generous Gin & Tonic.
The activation features an interactive photo booth where customers can snap a travel souvenir with the brand.
The spring-themed brand experience complements the airport’s Garden Party motif, blending soft pastel tones to set a bright, seasonal atmosphere.
Generous Gin is made with a distinctive blend of botanicals, including juniper berries, citrus peels and exotic spices, creating what is described as a refreshing and complex taste. ✈
