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The Attitude bottle is sculpted in black onyx, reflecting the Art Deco style, and the cap has a masculine opening |
FRANCE. Attitude, the new male fragrance from Italian designer Giorgio Armani, is being rolled out now in European travel retail markets.
Produced by L’Oréal Produits de Luxe International, the fragrance is described as oriental, woody and sensual. The top note is Sicilian lemon and coffee absolute, while the heart is based on Ceylon cardamom, lavender, China cedar and Indonesian patchouli.
The lacquered bottle has an Art Deco-inspired design sculpted in black onyx. The black colour is said to exude strength and sensuality and it is designed to be striking, compact and solid.
The metal trim and masculine opening of the cap were designed to be “forward-looking”, where “form expresses fuction”, the company said.
Attitude is available from mid-April in European travel retail markets, followed by Asian travel retail stores in June and the Americas in July.
Suggested domestic price is €68.60 for the 75ml and €55.10 for the 50ml.
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