GERMANY. Luxury perfumery Gisada has unveiled a high-profile activation at Munich Airport Terminal 2 in partnership with the airport’s retail subsidiary Eurotrade.
The pop-up, running through September and October, spotlights Gisada’s revamped Luxury line, including scents Oud, Royal and Iris. This range underwent a packaging redesign at the beginning of the year.
The fragrance display also features the Prestige and Titanium collections, showcasing Ambassador Men, Ambassadora, Ambassador Intense and Ambassador Woman.
In January-February 2025, the company will launch a promotional podium at Budapest Airport in collaboration with Gebr. Heinemann.
Gisada Head of Business Development Giorgio Tassone said: “This is an important year for Gisada as we see the fruits of our efforts in gaining recognition and trust within the beauty retail industry.
“We are also experiencing increasing visibility in the travel retail sector, where our partners are providing us with new sales spaces and opportunities to enhance our presence.
“We are committed to repaying their trust by continuously innovating while never losing sight of our commitment to excellence in quality.”
Hanse Distribution Business Development Director Dennis Holst commented: “We are thrilled to see Gisada’s expanding presence in travel retail, with our valued partner Eurotrade playing a pivotal role.
“As a major international hub, Munich Airport offers the perfect platform for global exposure. We are particularly grateful for the promotional slot in Terminal 2 during Oktoberfest, one of the busiest travel periods.
“This opportunity significantly enhances Gisada’s global travel retail footprint, and we look forward to continued growth and success together.”
Gisada is gearing up to showcase its latest innovations at its booth (Blue Village, F22) during the upcoming TFWA World Exhibition in Cannes. ✈
