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Burnfoot’s design is based on the original 1833 name of Glengoyne Distillery and its GPS location |
UK. Premium single malt whisky Glengoyne Burnfoot has won a Gold medal and an award for “˜Best Dark Spirit’ at the Wine and Spirit Design Awards.
Launched last October at the TFWA World Exhibition in Cannes by Ian Macleod Distillers, Burnfoot was commended by Wine and Spirit magazine for “successfully marrying hi-tech and heritage – using the original name of the Glengoyne distillery alongside modern GPS satellite graphics on an eye-catching carton and bottle combination.”
Developed by London agency, Navy Blue, the design is based on the original 1833 name of Glengoyne Distillery (“˜Burnfoot’ – as it sat around a burn) and its GPS location.
The design added a modern twist with fluorescent colour and contemporary typography, with contour mapping references depicting Dumgoyne on the label. The burn is illustrated in gold while the luxury box uses bright yellow and is crowned by a distinctive brushed aluminium clasp.
Burnfoot is unaged but contains only Glengoyne single malt whiskies up to 34 years old. Available in a one-litre bottle at 40% abv, Burnfoot retails for a standard recommended global price of €36/US$50.
“Glengoyne Burnfoot is a whisky that has gone back to the future,” said Ian Macleod Distillers Marketing Director Iain Weir. “Burnfoot combines almost 200 years of whisky-making expertise with a twist of 21st century creativity. The result is a subtle and complex whisky”.
Weir added: “We tasked our most talented young blender in conjunction with our distillery manager to prepare Burnfoot. Using a healthy percentage of first fill sherry casks, it offers a slightly smoother and sweeter taste than certain other variants in the Glengoyne range, but at the same time retains the distinctive qualities and depth of the whisky. It is therefore ideally positioned to appeal directly to whisky drinkers new to the Glengoyne brand.”
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FROM THE PUBLISHER: Ian Macleod Distillers and its ambition in travel retail was examined in depth in the Oct/Nov 2007 issue of The Moodie Report Digital Print Edition. Click on the icon to download.
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