British gin label Brockmans is underlining its commitment to building its duty-free business with the release of its first global travel retail exclusive – Brockmans Organic Gin.
The Brockmans portfolio is exclusively represented in global travel retail by JP Aucher with the new expression to make its debut at the TFWA World Exhibition in Cannes on the JP GTR stand (Green Village, L60).
Bottled at 47.3% ABV and with an RRP of €39.90, the 70cl Brockmans Organic Gin uses the same recipe as the brand’s flagship Brockmans Original but differs with its grain spirit base elevated by organic and 100% natural botanicals.
The expression is housed in Brockmans’ innovative lightweight bottle. At 500g it is the lightest among top-selling premium gin brands (on average +42% heavier) and contains 51% post-consumer recycled glass content (versus 0.6% previously).
This bottle aims to lower CO2 emissions and reduce carry-on weight for passengers while maintaining the brand’s signature ‘properly improper’ luxurious look and feel, the company said.
Global expansion plans for the travel retail exclusive will initially target listings and promotional activities in the UK and Germany and across Mediterranean markets, including Spain.
The aroma and flavour profile of Brockmans Organic Gin resonates with the distinctive berry-forward character and smooth texture of the flagship, with organic ingredients adding layers of complexity.
Brockmans Gin Global Marketing Director Eric Sampers commented: “The increased strength of Brockmans Organic Gin at 47.3% ABV contributes to showcasing its aromatic complexity and enhanced texture, providing travellers who appreciate quality in their drinks with an exclusive gin that not only is environmentally sustainable, but that delivers a unique drinking experience too.
“Creating a global travel retail exclusive underlines our commitment to significantly building our presence in the duty-free channel which is an amazing global window display for our premium products.”
Brockmans Gin Commercial Director Henri Brunel said: “Travel retail consumers look for exclusive and differentiated offerings, so I am delighted to be working on listings for Brockmans Organic Gin.
“By combining lightweight packaging with organic ingredients, Brockmans Organic Gin embodies Brockmans’ ongoing dedication to sustainability and this will appeal greatly to the eco-conscious consumer.
“The gin’s lightweight bottle has a great premium look and combined with the organic nature of the product and its GTR-exclusive status, these factors give us a compelling brand story to share with buyers in Cannes.” ✈️
