SINGAPORE. Moët Hennessy Travel Retail has partnered with Lotte Duty Free to unveil Hennessy’s Lunar New Year pop-up in Singapore Changi Airport Terminal 1.
The striking activation takes inspiration from the Year of the Fire Horse, featuring a sculptural visual identity centred on “movement, energy and forward momentum”.
The multi-sensory space allows travellers to experience Hennessy through a cultural moment focused on gifting and product discovery.
The pop-up was officially opened on 22 January by Hennessy President & CEO Charles Delapalme; Hennessy Managing Director, Global Travel Retail Nicolas Gilardenghi; and senior representatives from Changi Airport Group, Lotte Duty Free Singapore and Moët Hennessy Travel Retail.
The ceremony included the lighting of the Horse sculpture, a celebratory toast and a traditional lion dance to mark the start of the festive season.
The Changi pop-up offers an exclusive cocktail menu, featuring drinks such as Hennessy V.S.O.P Ginger on tap and a Hennessy X.O Espresso Martini.
Passengers can also enjoy tastings of the spirits neat or on ice, paired with locally inspired snacks, such as Hae Bee Hiam cookies.
Visitors can take part in an interactive reaction game for the chance to win a 5cl Hennessy X.O miniature. A selection of festive gifts with purchase are also available, including Hennessy red packets and a Horse-themed stopper and glass set.
At the heart of the animation is the Hennessy Year of the Fire Horse Limited Editions collection, which brings together Hennessy V.S.O.P, Hennessy X.O and Hennessy Paradis.
Each edition interprets the Fire Horse through contemporary visual language while remaining true to the character of its Cognac.
The designs include refined gifting elements and fully recyclable paper gift boxes, offering travellers a Lunar New Year gifting option that reflects Hennessy’s focus on craftsmanship and cultural storytelling.
Gilardenghi commented, “First, we would like to thank our partners at Lotte Duty Free Singapore and Changi Airport Group for their enduring trust and support.
“Lunar New Year is one of the most meaningful moments for Hennessy, and Changi Airport once again provides an exceptional showcase that brings our Year of the Fire Horse vision to life.
“This pop-up represents an ambitious experience, reflecting our continued focus on cultural relevance, craftsmanship and elevated brand moments for travellers.
“By investing in immersive storytelling and quality engagement, we aim to build long-term brand equity while setting the tone for our festive celebrations across Asia Pacific.”
Lotte Duty Free Singapore Managing Director Bruce Ham Seok Min said, “At Lotte Singapore, we are focused on creating retail experiences that go beyond transaction and become moments travellers remember.
“This Hennessy Lunar New Year pop-up is a powerful example of how strong brand partnerships and experiential design can elevate the festive journey, blending premium discovery, gifting and entertainment within a single destination.”
Changi Airport Group Managing Director of Airside Concessions Hung Jean added, “The Lunar New Year is a period when the airport experience can play an integral role in festivities, as travellers look for complements to their moments of reunion, gifting and celebration.
“The Hennessy Year of the Horse pop-up brings a sense of occasion into the journey, combining visual impact, cultural storytelling and interaction in a way that resonates with festive travel at Changi.
“As the first travel retail market to launch the range, Changi brings a sense of novelty that shows how carefully designed brand experiences can enrich dwell time while staying relevant to travellers.” ✈
