CHINA. As part of our information-sharing agreement with leading Chinese consumer platform Globuy and its sister company TripurX, The Moodie Davitt Report is delighted to present the results of the annual ‘Globuy Travel Retail Consumer Awards’ for 2020, the sector’s most ambitious consumer recognition programme.
For the second year, Globuy’s consumer-driven beauty awards has ranked the most popular beauty brands — broken down by 18 sub-sectors — on TripurX’s WeChat Mini Programme, which has over 10 million users. Globuy is the social media arm, while TripurX is the ecommerce arm of the Chinese digital travel retail platform.
Globuy, via The Moodie Davitt Report, will be publishing the various sub-sectors’ results, starting below, over coming days.
Globuy, well-established in its mission to become ‘the KOL of Chinese travel retail,’ has 800,000 followers and an average monthly audience of 1.5 million views for its WeChat social media platform promoting new launches, product availability, promotions, and special offers.
The Globuy Travel Retail Consumer Awards 2020 recognise the most popular beauty products based on a series of criteria. These include the most consumer views on TripurX and the highest rankings on the TripurX e-shop platform’s Shopping Cart Index. TripurX is a sister company to Globuy and its e-shops cover multiple locations, including the travel retail hotspot of Hainan and many others.
The categories and sub-categories are:
护肤榜 skincare
1. 卸妆 make-up remover
2. 洁面 facial cleanser
3. 化妆水 toner
4. 精华 essence/serum (announced below)
5. 面霜&乳液 cream & lotion (announced below)
6. 眼霜&眼精华 eye cream & eye essence
7. 面膜 mask
8. 防晒 uv protector
9. 护手霜 hand moisturizer
10. 身体乳 body lotion
彩妆榜 cosmetics
1. 隔离 make-up base
2. 粉底 foundation
3. 眼影 eye shadow
4. 腮红 blush
5. 润唇膏 lip balm
6. 口红 lip stick
7. 定妆 setting powder（定妆粉）
8. 香水 perfume
Sources: Views and users’ behaviour database on TripurX
Range: e-shops in TripurX including Shanghai, Hainan and others
Evaluation period: 2020-1-1 ~ 2020-12-31
We reveal the first set of winners from Globuy’s annual beauty award which focuses on the most popular serums and essences, followed by the results of the most popular creams and lotions on the TripurX platform.
The Top 10 精华 Serums/Essences
- Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Duo
- Lancôme Advanced Génifique Duo Serum
- Clarins Double Serum Duo
- Shiseido Ultimune Power Infusing Concentrate
- Kiehl’s Clearly Corrective Dark Spot Solution
- SK-II Genoptics Aura Essence
- Guerlain Abeille Royale Youth Watery Oil
- Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum Trio
- Elizabeth Arden Prevage Advanced High Performance Anti-aging Serum
- Clinique Even Better EB Clinical Radical Dark Spot Corrector + Interrupter
The Top 10 面霜&乳液 Creams & Lotions
- Kiehl’s Ultra Facial Cream
- Clinique Dramatically Different Moisturizing Lotion+ Duo
- Estée Lauder Revitalizing Supreme+ Global Anti-Aging Power Soft Crème
- La Mer Crème De La Mer
- Sisley ‘Day and Night’ Ecological Compound
- Shiseido Vital Perfection Wrinkle Emulsion
- SK-II R.N.A Power Radical New Age Duo
- Cosme Decorte Prime Latte Crema Corporal
- Shiseido Bio Performance Advanced Super Revitalizing Cream
- Estée Lauder Nutritious Super-Pomegranate Radiant Energy Moisture Crème Duo
Hainan Island: Travel retail’s global hotspot The Moodie Davitt Report will publish a Hainan Island Special Report with the China edition of The Magazine in February 2021. Written by Martin Moodie and Dermot Davitt, it will explore how the offshore duty free business in China has become critical to the world’s leading brands across many categories. 海南：旅游零售业的全球焦点 穆迪戴维特报告（Moodie Davitt Report）将于2021年2月随The Magazine的中文版发表《海南特别报道》。该篇由马丁·穆迪（Martin Moodie）和德莫特·戴维特（Dermot Davitt）撰写，将探讨中国的离岸免税业务是如何变得对跨类别的各大全球领先品牌至关重要。 报告将覆盖以下内容：
The report will feature:
Contact Irene@MoodieDavittReport.com to partner with The Moodie Davitt Report for this special edition. |
