CHINA. As part of our information-sharing agreement with leading Chinese consumer platform Globuy and its sister company TripurX, The Moodie Davitt Report is delighted to present the results of the annual Globuy Travel Retail Consumer Awards for 2020, the sector’s most ambitious consumer recognition programme.
For the second year, Globuy’s consumer-driven beauty awards has ranked the most popular beauty brands — broken down by 18 sub-sectors — on TripurX’s WeChat Mini Programme, which has over 10 million users. Globuy is the social media arm, while TripurX is the ecommerce arm of the Chinese digital travel retail platform.
Globuy, via The Moodie Davitt Report, is publishing the various sub-sectors’ results over recent and coming days.
Globuy, well-established in its mission to become ‘the KOL of Chinese travel retail,’ has 800,000 followers and an average monthly audience of 1.5 million views for its WeChat social media platform promoting new launches, product availability, promotions, and special offers.
The Globuy Travel Retail Consumer Awards 2020 recognise the most popular beauty products based on a series of criteria. These include the most consumer views on TripurX and the highest rankings on the TripurX e-shop platform’s Shopping Cart Index. TripurX is a sister company to Globuy and its e-shops cover multiple locations, including the travel retail hotspot of Hainan and many others.
The categories and sub-categories are:
护肤榜 skincare
1. 卸妆 make-up remover (announced below)
2. 洁面 facial cleanser
3. 化妆水 toner
4. 精华 essence/serum
5. 面霜&乳液 cream & lotion
6. 眼霜&眼精华 eye cream & eye essence
7. 面膜 mask
8. 防晒 UV protector/sunscreen (announced below)
9. 护手霜 hand moisturizer
10. 身体乳 body lotion
彩妆榜 cosmetics
1. 隔离 make-up base
2. 粉底 foundation
3. 眼影 eye shadow
4. 腮红 blush
5. 润唇膏 lip balm
6. 口红 lip stick
7. 定妆 setting powder（定妆粉）
8. 香水 perfume
Sources: Views and users’ behaviour database on TripurX
Range: e-shops in TripurX including Shanghai, Hainan and others
Evaluation period: 2020-1-1 ~ 2020-12-31
We reveal the fourth set of winners from Globuy’s annual beauty awards which focuses on the most popular Makeup Removers followed by the results of the most popular UV protectors and sunscreens on the TripurX platform.
Top 10 卸妆 Make-up Remover
- Shu Uemura Ultime8 Sublime Beauty Cleansing Oil Duo
- Clinique ‘Take the Day Off’ Cleansing Balm
- Bobbi Brown Soothing Cleansing Oil
- Shu Uemura AntiOxi+ Clarifying Cleansing Oil Duo
- Fresh Soy Face Cleanser Duo
- Shu Uemura Blanc:chroma Lightening and Polishing Cleansing Oil
- L’Occitane en Provence Oil-to-Milk Facial Makeup Remover
- Filorga Foam Cleanser
- Ípsa Cleansing Oil EX
- Lancôme Gentle Makeup Remover Milk
Japanese skincare brand Shu Uemura claimed the first, fourth and sixth top spots for most popular makeup removers on the TripurX platform.
The Shu Uemura Ultim8 Sublime Beauty Cleansing Oil Duo claimed the top spot and ranked 98.6% on TripurX’s Shopping Cart Index. TripurX users rated the oil for its high volume of nourishing ingredients and ‘golden ratio’ of makeup removing particles.
Top 10 防晒 UV Protector/Sunscreen
- Anessa Perfect UV Sunscreen Skincare Milk SPF50+ PA++++ Duo
- Decorté Sun Shelter Multi-protection Sunscreen SPF50+ PA++++ Duo
- Anessa Perfect UV Sunscreen Skincare Spray SPF50+ PA++++
- Shiseido The Perfect Protector SynchroShield Sunscreen SPF50+ PA++++
- Clarins UV Plus Anti-Pollution Multi-Protection Day Screen SPF50 PA++++ Duo
- Clé de Peau Beauté UV Protection Cream SPF 50+ PA++++ Duo
- Shiseido Perfect UV Protector WetForce HydroFresh SPF 50+ PA++++
- Elixir Day Care Revolution SPF50+ PA++++
- Thann Very Water Resistant Facial Sunscreen SPF50+ PA++++
- Kiehl’s Ultra-Light Daily UV Defense Sunscreen SPF 50 PA++++
Shiseido Travel Retail’s Anessa, Shiseido, Clé de Peau Beauté and Elixir resonated well with TripurX users, claiming several spots in the top 10 UV Protectors/Sunscreens list.
The Anessa Perfect UV Sunscreen Skincare Milk SPF50+ PA++++ achieved a 99.3% score on TripurX’s Shopping Cart Index and was described by Globuy as a ‘must-bring’ for summer travel.
The sunscreen ranked highly for its sweat-proof and friction-resistant properties.
