UK drinks distributor SipWell Brands has partnered with family-owned whisky specialists Gordon & MacPhail to expand the Benromach brand into additional travel retail markets.
Aged in first-fill casks, this single malt revives a fruity and malty Speyside character, with a subtle hint of smoke.
This collaboration supports SipWell Brands’ commitment to offering premium, story-driven spirits to global travellers, while enhancing Benromach’s presence in premium travel retail.
SipWell Brands Commercial Director Andrew Torrance said: “We are thrilled to welcome Benromach to our global travel retail portfolio. Benromach has a unique story, one that sees the family-owned distillery handcraft, award-winning, high-quality, single malts that recreate the lost smoke of Speyside.
“This brand is a perfect fit for our travel retail vision – one that prioritises authenticity, rarity, and storytelling. Together, we look forward to offering travellers something truly exceptional.”
Gordon & MacPhail Sales Director Richard Urquhart added: “Global travel retail remains an important channel for building brand equity and reaching a community of consumers who value discovery, craftsmanship and provenance.
“Partnering with SipWell Brands allows us to strengthen our presence in this key market with a team that shares our passion for quality and storytelling. We are excited to bring Benromach to new audiences in travel retail, offering whiskies with real depth, provenance and individuality.” ✈
