Gucci Beauty, part of Coty, has unveiled a duo of limited-edition Gucci Guilty Love Edition fragrances and the Gucci Mascara Le Magnétisme, expanding its fragrance and makeup portfolio.
Gucci Guilty Love Edition Pour Homme and Pour Femme
For Valentine’s Day 2025, Gucci Beauty has introduced two exclusive limited-edition fragrances under the Gucci Guilty Love Edition banner. They are now available in Europe and Asia Pacific travel retail.
Gucci Guilty Love Edition Pour Homme, crafted by Perfumer Jacques Huclier, features juniper oil, orange flower absolute and Ambrofix. The masculine scent delivers a woody and leathery foundation complemented by a balsamic and spicy aroma.
Gucci Guilty Love Edition Pour Femme, created by Pefumer Nathalie Gracia-Cetto, blends lilac accord, patchouli oil and a musky ambery accord. The result is a floral and earthy feminine scent with a warm depth.
The scents blur traditional gender boundaries by integrating ingredients usually associated with the opposite sex.
Housed in matte bottles, the fragrances feature an interplay of lilac for Pour Femme and almond green for Pour Homme. Both are accented with Gucci’s Interlocking G logo and brushed silver caps, and available in 50ml and 90ml formats.
The campaign features a series of still-life visuals which highlight the dual fragrances alongside other Gucci Guilty scents, reinforcing the theme of diverse expressions of love.
Directed by Gucci Creative Director Sabato De Sarno and photographed by French photographer Charles Negre, the campaign captures the contrasting yet complementary elements of attraction embodied by the new duo.
Gucci Mascara Le Magnétisme
Gucci Beauty has expanded its makeup offer with Gucci Mascara Le Magnétisme. The mascara is designed to deliver dramatic volume and curl with an intense black finish. It is now available in Europe, Americas and Asia Pacific travel retail.
Featuring a blend of black and blue pigments, the mascara amplifies lash volume by up to +90% and maintains curl for up to 12 hours, based on consumer tests.
With a lightweight and buildable formula, the mascara avoids clumping and smudging while creating a bold and dramatic full-fan effect.
The brush – developed with 247 precision bristles in varied lengths – has a dual-curve design to capture and coat fine lashes, ensuring a seamless application.
The mascara is housed in a sleek black tube adorned with Gucci’s gold-toned logo. It includes a ribbed golden cap that reflects the brand’s refined aesthetic.
The Gucci Mascara Le Magnétisme stars Australian model Abbey Lee and is also directed by De Sarno. Product-focused visuals, set against clean and modern backdrops, highlight the mascara’s bold effect. ✈
