Coty has introduced Gucci Guilty Pour Homme Eau de Parfum, the latest line from the ‘Forever Guilty’ fragrance universe.
The new male fragrance will be available in Europe and Asia travel retail in April.
It offers a modern take on the signature Gucci Guilty male fragrance, said the company.
Gucci Guilty Pour Homme Eau de Parfum belongs in the spicy woody aromatic olfactive family. It offers rose and chili pepper notes, replacing the original fragrance’s pink pepper and Italian lemon notes.
It also offers warm red pepper, vinegar and salt top notes, orange blossom absolue, neroli, and French lavender heart notes, with patchouli and cedarwood notes as its base.
The Gucci Guilty Pour Homme Eau de Parfum fragrance bottle comes in a black opaque matte finish. It is packaged in a sleek black box, accented with the house’s interlocking G logo in silver.
The campaign stars American Singer/Actor Jared Leto, who has reprised his role as the face of Gucci’s #ForeverGuilty campaign. The campaign was originally launched in 2019 and also stars American singer and songwriter Lana Del Rey as the face of the female fragrance.
As reported, the whimsical campaign was shot by fashion photographer Glen Luchford and is set in a stylised laundromat.
Jared Leto is the frontman of American rock band ’30 Seconds to Mars’ and is also known for his roles in films like ‘Suicide Squad’, ‘Requiem for a Dream’ and ‘Dallas Buyer’s Club.’
Gucci Guilty Pour Homme Eau de Parfum is available in 50 ml (US$71), 90 ml (US$88), and 150 ml (US$114) formats.
