Gurkha Cigar Group has underlined its increasing travel retail focus by launching a six-pack gift pack with cutter exclusive to the channel.
The box is adorned with copper-gold foil designs and Gurkha’s familiar soldier figure and crossed swords on the front.
The specialty box has a window showcasing the exclusive collection of cigars and cutter inside.
A variation of this product was released in the US during the holiday season of 2023 and had “immense results” for retailers, the company said.
This limited-edition, exclusive Collection of cigars contains a different array of cigars exclusive to travel retail.
The pack contains 6 x 54 Toro size cigars: Gurkha Beauty, Cellar Reserve (15 Year) 10th Anniversary, Cellar Reserve (15 Year), Cellar Reserve Edición Especial (18 Year), Cellar Reserve 21 Year, and Gurkha 35th Anniversary. It includes a stainless steel cutter suitable for the traveller on the go.
“We’re very excited to launch our first travel retail-exclusive product,” said Gurkha Cigars International Sales Advisor Suhail Gunja.
“This is the perfect cigar gift pack to pick up on the go. It gives us a chance to introduce a new brand for the Gurkha 35th Anniversary, that would normally not be in our category. We look forward to producing new travel retail products and bringing them to market soon.”
Gurkha produces millions of cigars per year that are sold in more than 85 countries worldwide. Its offer embraces an array of handcrafted, premium cigars created across a variety of strengths, tasting profiles and price-points. ✈
