Hainan offshore duty free sales hit US$94 million over three-day New Year’s holiday

CHINA. Hainan’s offshore duty free sector, fresh from a record-breaking 2021, got off to a positive start in 2022 with sales hitting CNY600 million (US$90.1 million) during the three-day New Year’s holiday period, a +9.7% rise year-on-year.

The results, first reported by Xinhua News Agency, China Global Television Network (CGTN) and Hainan Hinews Media Co, and since confirmed by The Moodie Davitt Report, are encouraging given the current COVID-19 outbreak in Mainland China (The National Health Commission of the People’s Republic of China yesterday reported 132 indigenous cases, 64 in Henan and 63 in Xi’an), which has dampened travel demand.

Buoyed by powerful promotions such as this recent ‘Gifting Wonderland’ campaign with The Estée Lauder Companies at the Sanya International Duty Free Shopping Complex, China Duty Free Group has maintained a dominant position in Hainan 

For the period 1-3 January, around 739,000 items were purchased at the island’s various duty free stores, up +9.7% year-on-year.

Haikou Customs revealed that on New Year’s Day alone, the island’s duty free stores attracted 18,200 visits, up +9.9%. Average transaction value reached CNY8,917 (US$1,398), an encouraging +17.3% gain year-on-year.

State media CGTN reports the strong start to 2022. Click on the image to read the full article.

Hainan has five duty free retailers – China Duty Free Group, CNSC, Hainan Tourism Investment Duty Free Co (which runs Hainan Tourism Duty Free Shopping Complex), Hainan Development Holdings (Global Premium Duty Free Plaza) and Shenzhen Duty Free (Times DF in Mission Hills Haikou) – operating across ten locations, collectively offering over 720 brands across some 220,000sq m of shopping space.

As reported, Hainan island’s offshore duty free stores generated sales of CNY60.17 billion (US$9.47 billion) in 2021, an +84% increase year-on-year. That included duty free sales of CNY50.49 billion (US$7.94 billion), up +83% year-on-year, with the balance being accounted for by tax paid sales.

The number of shoppers in 2021 rose +73% to 9,676,600 and the number of duty free items purchased increased by +71% to 53,492,500.

Newcomers to the market such as Hainan Tourism Duty Free Shopping Complex (above) and (top to bottom below) Global Premium Duty Free (GDF) Plaza, Times DF (Shenzhen Duty Free Group and DFS), and CNSC helped spur the market in 2021 and early 2022

Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.

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