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Head of Travel Retail Manuel Coronilla pictured with the new Haribo branded display unit |
German confectionery group Haribo unveiled its new travel retail exclusive gondola at the TFWA Asia Pacific show in May 2013.
The new merchandising unit aims to display a wide range of the company’s sugar confectionery products and is themed around Haribo’s signature Goldbears motif.
Haribo made its travel retail exhibition debut at the IAADFS Duty Free Show of the Americas in March, where it presented a number of travel retail exclusive products.
New travel-themed items include a brightly coloured children’s trolley containing 250g Goldbears Minis and a Haribo branded lanyard keychain.
Travel retail exclusive 500g value pouch bags are also available, in addition to destination-themed 500g bags which can be customised for different countries. “Happy Germany” is the name of the product for the German market, which contains gummies shaped like famous German landmarks. Also on a travel theme is the Air-Parade 500g pack, containing small airplane gummies.
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The new gondola is themed around Haribo’s signature Goldbears gummy candies |
Reusable packaging formats
Among the other new items is a 750g Maxi Bag of fun-size, individually wrapped candy bags (in Goldbears, Starmix, Happy Cola and Super Mix flavours) called Mega Family Fun, to attract the travelling family. Also available are 250g fun-size bags of Goldbears Minis, Happy Cola Minis and Starmix Minis.
For gifting, the company offers a range of brightly coloured gift boxes, including a 450g box of Goldbears teddy bear-shaped candies, in reusable bear-shaped, transparent plastic packaging, and a 500g Selection Gift Box.
In addition, there is a small metal suitcase for children, designed to be reused as a lunch box, containing travel-themed Haribo postcards and 250g Goldbears Minis. Also available is a metal tin Candy Store containing three bags of Goldbears, Happy Cola and Tropical Fruits, which can be reused as a money box.
For details, contact Manuel Coronilla on tel: +49 228 537 606 or e-mail manuel.coronilla@haribo.com
