Hendrick’s Gin, owned by William Grant & Sons, has revealed its limited-edition Sunspell gin at the ongoing TFWA World Exhibition in Cannes.
The latest addition to the brand’s Cabinet of Curiosities line is set to be rolled out exclusively in global travel retail next month.
The expression is inspired by a Scottish sunset that captivated Hendrick Master Distiller Lesley Gracie.
This rare release comes in specially designed packaging that highlights the vibrant colours that come alive at sunset. Drawing inspiration from this colourful canvas, the gin offers bursts of warm citrus and harmonious spices, layered atop Hendrick’s signature recipe, complemented with fragrant rose and crisp cucumber.
The Sunspell bottle and its brand aesthetic feature a blend of pink, purple and orange hues.
The brand visuals also feature the sunset over a vibrant blue sea, combined with images of hot air balloons and airplanes.
Gracie said: “Living on the wild west coast of Scotland, we get some fabulous sunsets. And the sun setting behind the mystical island of Ailsa Craig on the South Ayrshire coast is really spectacular. I love watching this ultra-ordinary yet absolutely extraordinary scene unfold whenever I can – it starts really nice and bright and orange and slowly mellows and blends into the horizon.
“It’s so relaxing to watch, and I especially love the sunsets where there’s a little cloud in the sky and it creates these wonderful stripes of warm light in the sky.
“When walking the coast here you’ll see people stop and take a moment to really breathe it in. The colours you get and the calm warm feeling are magic. You can’t help but feel grounded when basking in the natural beauty of the setting sun.”
William Grant & Sons Global Travel Retail Managing Director Rufus Parkinson added: “We know how important global travel retail exclusives are for driving category growth, they allow curious consumers to discover something trusted and new they can’t find at home.
“Hendrick’s Sunspell is the ideal expression to release into the channel, as sunset is one of the greatest natural wonders of the world. Sunseekers the world over are captivated by the spell-binding magic of a setting sun on their travels year-round, be it on a sandy beach or snowy mountain top, and will be keen to bring that magic home with them.”
Hendrick’s Gin Global Ambassador Ally Martin commented: “Hendrick’s Sunspell is a gin that encapsulates the refreshing colour and vibrancy of a setting sun and combines a magical burst of citrus brightness and lightness with a slight mellow warmth and spice and softness that slowly builds with each sip.
“Try it with tonic or apple juice or create a twist on an aperitivo and combine equal parts Hendrick’s Sunspell, Italian bitter apéritif and Red Vermouth topped with sparkling wine and garnish with three cucumber slices and an orange twist.” ✈
