House of Liquids has joined forces with SipWell Brands to drive travel retail growth in the Nordics.
Under the agreement, the UK drinks distributor will represent House of Liquids’ portfolio of premium and innovative brands, including Hine Cognac, Kilchoman Whisky, Isle of Harris Distillery and Two Stacks Irish Whiskey.
House of Liquids’ partnership aims to grow its distribution across duty free and travel retail, including ferries and cruises, reaching more travelling consumers.
House of Liquids Partner Fredrik Borin said, “We are delighted to represent such a strong and diverse selection of brands in the Nordics’ travel retail market.
“These partnerships bring not only exceptional spirits but also brands with real authenticity and storytelling power. We are excited to introduce them to our region’s travellers and customers across ferry, cruise, border and airline channels.”
SipWell Brands Director Andrew Torrance added, “House of Liquids has a proven track record of success in the Nordic travel retail market, built on a deep understanding of key market drivers and an active model with in-store consumer activities and staff training.
“This competence will be instrumental in expanding the presence of our brands in this important region. We see this partnership as a great step in strengthening our footprint and connecting more consumers with our portfolio.” ✈
