CANADA. ARI North America has introduced a new wine category concept, Salon du Vin, at Montréal Duty Free and Quebec City Duty Free. The openings enhance sense of place for travellers at these locations, said the retailer.
The newly developed wine lounge concept was inspired by the ‘Speakeasy’ bars, lounges and wine bars that can be found across Montréal and Quebec City, and offer passengers leading wines from across the world.
The concept was developed to support the growing performance of wine – an important category across ARI’s Canadian business – and in response to the expectations from passengers for “authentic and unique experiences”, said ARI.
The stores are designed to create a premium retail environment with dark woods, leather, velvet and brass materials, while the use of black, gold and a 1920s-style font adds an art-deco feel to the design.
The offer ranges from Canadian wines to leading producers from France, Italy, Spain, Portugal, South America, Australia and South Africa – tailored for the passenger demographics at each airport.
ARI North America Head of Marketing Katherine Sullivan said, “Wine is one of the strongest categories in our Canadian stores, in particular with outbound Canadian passengers who purchase their favourite wines before escaping to key winter sun destinations.
“The new Salon du Vin concept elevates their shopping experience to something that feels more premium, tailored and unique.
“Throughout the winter season, special tactical promotions will also help to drive sales, for example with multibuy discounts and exclusive gift with purchase value-adds, and we look forward to seeing continued growth for the category.” ✈
