This Week on Social Media is our regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
From bunny Chief Egg Distribution Officers to hand-painted eggs, Easter campaigns this season are being shaped by pastel-led design cues and key visual elements across social media, retailers and airport environments.
We highlight how retailers and airports are leveraging these seasonal cues to connect with travellers and drive sales.
Zürich Duty Free
Avolta-run Zürich Duty Free has rolled out Easter-themed visuals on social media, spotlighting limited-time discounts of up to -50% off seasonal Lindt products and other offers from chocolate brands.
The campaign also promotes Reserve & Collect to support pre-trip purchases and drive conversion ahead of the holiday travel period.
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Dublin Airport
Ahead of the busy Easter period, Dublin Airport is enhancing the arrivals experience through a collaboration with local schools, integrating children’s artwork into the terminal environment.
The initiative delivers a warm, community-led welcome while embracing the increased passenger flow during the peak travel period.
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Dublin and Cork Airport Duty Free
ARI has launched its seasonal Easter campaign across Dublin and Cork Airport Duty Free locations, featuring curated Easter baskets with product selections from a range of key brands.
The seasonal campaign is designed to capture gifting spend ahead of the holiday peak.
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Stockholm Duty Free
Avolta’s Stockholm Duty Free is in Easter mode at Stockholm Arlanda Airport, with a playful in-store takeover running from 26 March to 8 April.
The activation features interactive experiences, including Bucket Ball and Day Duel challenges, alongside Easter Bunny meet-and-greets, adding moments of fun, treats and energy ahead of departure.
WHSmith
WHSmith’s Easter countdown is underway across its social media channels, spotlighting a curated range of seasonal Easter selections.
The campaign highlights egg-shaped chocolate offerings from key brands, including Nestlé (Milkybar), Cadbury (Mini Eggs) and Smarties, reinforcing core gifting appeal.
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Relay
Lagardère Travel Retail’s Relay stores at Václav Havel Airport Prague are inviting travellers to discover a curated Easter offer that blends local tradition with retail appeal.
The Easter activation features hand-painted eggs and traditional mini pomlázky (handcrafted Easter whips), paired with a chocolate-led promotion, running through 7 April across select Terminal 1 and Terminal 2 locations.
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Vancouver Duty Free
Avolta’s Vancouver Duty Free is celebrating the Easter season with a playful campaign led by Bunjamin Hopperton, the brand’s Chief Egg Distribution Officer.
The campaign is supported by a video showing Bunjamin Hopperton presenting a curated selection of products such as chocolates and premium spirits as gifting options, while introducing travellers to Club Avolta and its member benefits.
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Brisbane Airport
Brisbane Airport is spotlighting LagardèreAWPL’s News@BNE Easter confectionery campaign, leveraging the seasonal travel peak to drive engagement through a curated range of gifting essentials.
The promotion highlights a broad chocolate assortment, from milk and dark to caramel-filled and last-minute eggs, for gifting or in-flight self-treat.
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Perth Airport
Perth Airport is supporting Easter travel through a social media campaign offering practical journey tips for passengers.
The guidance covers arrival times, parking pre-booking, security preparedness and in-terminal assistance, aimed at helping manage increased passenger flows during the peak period.
Perth Duty Free
Showcasing its Easter gifting range across fragrance, beauty, wines & spirits, and confectionery, Perth Duty Free is promoting convenience for last-minute seasonal shoppers.
The social media campaign highlights discovery-driven purchasing ahead of departure.
Wellington Airport
Wellington Airport recently ran an Easter social media competition offering a prize pack sourced from The Warehouse at the Airport Retail Park in Lyall Bay.
Travellers were invited to share their long weekend plans, with the promotion closing on Tuesday (31 March).
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Lotte Duty Free Oceania
Lotte Duty Free Oceania is highlighting its Easter price-point guide, designed to help travellers maximise their duty-free visit with a curated selection of premium and locally inspired gifting options.
The edit spans accessible to higher-tier categories, featuring confectionery staples alongside brands such as Bacha Coffee, T2, TWG Tea and Koko Black, encouraging passengers to shop tax-free ahead of departure.
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Jewel
Jewel Changi Airport is leveraging the Easter weekend with a family-focused activation at Canopy Park, offering complimentary custom name tags for children.
The pop-up runs 4-5 April (12pm-5pm) on Level 5, first-come, first-served, with standard Canopy Park entry required.
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