CHINA. Hainan Tourism Duty Free Shopping Complex (HTDF) in Sanya has opened a pop-up store with Elizabeth Arden in Sanya to celebrate Chinese New Year.
The Elizabeth Arden x Miffy rabbit co-branded pop-up is located on the Level 1 atrium. It features Arden’s star product, Ceramide Capsules, and its immersive and cute image has attracted many visitors from the public to stop by, HTDF said.
The shop comprises three sections. At the Arden Capsule Wishing House, guests write down their Year of the Rabbit skincare wishes on small capsule cards. They then hang them on the Capsule Wishing Tree to send New Year’s blessings.
The Miffy Rabbit’s Diary allows consumers to learn about Miffy’s New Year skincare plan and find out which Arden Capsules products they like most. They can also take a photo with Miffy.
Customers can also flip through a Capsule e-book next to Miffy’s Diary to discover the benefits of each product.
In-store purchases of Arden products over a certain amount also qualify for a free Arden x Miffy co-branded satchel and makeup bag. ✈
