Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
UK. Today’s choice comes from The Moodie Davitt Report Brands director Hannah Tan-Gillies while on location in London Heathrow Airport Terminal 2.
LVMH Group brand Glenmorangie is running a colourful whisky/barber shop pop-up concept in World Duty Free’s (Dufry) store at the airport. The vibrant pop-up offers special tastings and massage services giving travellers a chance to relax and enjoy some of the distillery’s Highland single malt Scotch whiskies.
The pop-up shines the light on Glenmorangie’s 12 Year Old The Accord, 14 Year Old The Elementa and 16 Year Old The Tribute expressions.
It also brings to life the barber shop scene from a memorable Glenmorangie campaign created by British photographer/director Miles Aldridge in November 2022.
A vibrant digital screen behind the animation space draws travellers in broadcasting the quirky ‘It’s kind of delicious and wonderful’ Glenmorangie campaign.
The colourful, immersive and playful animation effectively combines multi-sensorial experience, impactful digital media and attractive retail displays to recruit new consumers into the Glenmorangie brand universe during the peak summer travel retail period at Heathrow.
Here is a pop-up that is a cut above the average brand promotion. 
