Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
FRANCE. Our latest images, courtesy of Parfums Christian Dior Global Travel Retail Marketing Director Elodie Planchon, portray how the great French brand offered visitors an unforgettable experience during the recent TFWA World Exhibition in Cannes.
The Moodie Davitt Report Chairman Martin Moodie, Publisher Irene Revilla and Brands Director Hannah Tan were among the privileged guests to be cast back in time onboard the ‘Riveria Express’, a room styled with wonderful realism like a train compartment.
The compartment, upholstered with the classic Christian Dior Toile de Jouy print, featured a digital video wall and evocative soundtrack which combined to create the illusion of movement and a very real feeling of nostalgia.
After their ride was over, guests were able to tour the sumptuous Dior and wider LVMH Beauty displays inside Le Palais des Festivals, a reminder of the value trade exhibitions can bring and the values, plural, that great brands deliver. ✈
