Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
MEXICO. Today’s selection comes from Cancún International Airport, where Cointreau and Don Julio have joined hands for a dual Margarita-themed promotional campaign. The campaign is designed to capture traveller attention and elevate brand engagement while showcasing the Mexican cocktail.
Running from July through to September, the summer campaign is a vibrant tribute to the Margarita – one of the world’s most popular cocktails – and to the craftsmanship of the two spirits brands.
The activation spans key locations across terminals 3 and 4. In T3, travellers are met with a full column wrap and tasting area, while T4 features another full column takeover, ensuring high visibility across the airport’s key commercial zones.
Travellers are invited to savour complimentary tastings of the classic Cointreau Margarita. In addition, shoppers receive a Cointreau-branded tote bag as a gift with purchase and can enjoy discounts of -20% on the two spirits.
With bold visual merchandising, sensory engagement and exclusive rewards, the dual-branded activation demonstrates how taste of place, retail theatre and experiential marketing can enhance the traveller journey. ✈
