Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
UK. Today’s selection of images comes from World Duty Free in Heathrow Airport Terminal 5, where Rémy Cointreau is serving up a vibrant taste of its Cocktail Cities Limited Edition collection through a pop-up with Avolta. The images were captured last week (28 September) by The Moodie Davitt Report Brands Director Hannah Tan.
Bathed in Cointreau’s signature orange hue, the experience invites travellers to discover the London Sidecar – a mix of Cointreau, St-Rémy X.O and The Botanist Gin – while celebrating the art of mixology. Sense of place shines through in the London-inspired décor, complete with Beefeater and cityscape motifs that anchor the activation firmly in its Heathrow home.
The animation focuses on the travel retail-exclusive Cocktail Cities London Edition, featuring a specially designed label adorned with London’s cityscapes. Notably, it features a gamified experience that offers travellers the opportunity to create their own digital cocktails inspired by different cities.
To boost conversion and engagement, the activation offers spend-based rewards, such as drink recipe cards and customisable tote bags as gifts with purchase.
The Cocktail Cities Limited Edition offers travellers a fresh look at Cointreau’s craftsmanship. With over 500 cocktail recipes, including the Original Margarita, its blend of sweet and bitter orange peels is a key ingredient to many of the world’s most popular concoctions.
Distinctive city symbols are integrated into the bottles alongside Cointreau’s signature orange motif.
Integrating brand storytelling with a distinctive sense of place, the city-themed designs each celebrate a classic cocktail that highlights Cointreau’s versatility. The collection features London’s Sidecar, Sydney and Melbourne’s Margarita, the Singapore Sling, a Parisian Mimosa and Dubai’s Cosmopolitan. ✈
