Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
UK. Today’s selection comes from The Moodie Davitt Report Brands Director Hannah Tan as she checked into – and checked out – the newest carrier at London Heathrow Terminal 5, Jellycat Airlines.
British toy brand Jellycat London has opened a permanent counter at Harrods under the banner Jellycat Airlines. The playful aviation-themed retail concept is already attracting strong passenger interest after opening on 27 November.
The store introduces Jellycat’s distinctive brand world to travel retail through engaging airplane-themed merchandising to draw travellers into the space.
Founded in London in 1999 and present across 77 countries, Jellycat is renowned for its original character designs and the use of soft, high-quality materials.
Jellycat’s identity is rooted in a playful mythology centred on nine generations of the Jellycat family. The ninth generation is ‘Jack Jellycat’ who opened Jellycat Studios in London with the aim of sharing joy through toys and storytelling.
The debut of Jellycat Airlines at Heathrow Terminal 5 reflects the growing role of experiential and themed concepts in travel retail, particularly those designed to engage families and create emotional connections especially during the holidays. ✈
