Our regular feature, brought to you in association with Strange Nature Gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
CHINA. Today’s images, courtesy of OPR Media Asia on LinkedIn, reveal a stunning example of the power of digital out of home (DOOH) media in an airport environment.
The Out of Home specialist (part of OPR Media, founded in 2006 and headquartered in Paris with Asia Pacific and Hainan regional offices), has partnered with Shiseido Travel Retail to bring the new-look NARS Blush to gorgeously vivid life at Beijing Capital International Airport Terminal 3 Departures.
“With stunning DOOH displays in a premium setting, OPR Media is proud to amplify the reach and impact of this exciting product launch, driving maximum awareness for the brand in one of the busiest travel hubs in the world,” OPR Media Asia commented. ✈
