Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
UK. Today’s images come from Heathrow Airport where Puig and Avolta have once again partnered to launch a golden Rabanne animation, this time in Terminal 5.
The striking, multi-axis animation offers the luxury house’s fragrance, makeup and fashion products in one space and follows the success of last year’s multi-storey Rabanne animation in Terminal 2.
At the latest pop-up, travellers can discover Rabanne’s key scents, such as Phantom, Fame, Million, Invictus and Olympea, showcased via an interactive fragrance bar.
Travellers who purchase a fragrance can take home their very own personalised keyring as a gift with purchase.
They can also shop Rabanne’s signature 1969 bags and accessories at the activation.
As reported, Rabanne underwent a major rebrand in 2023 as the fashion and beauty house entered a new chapter under one umbrella. This unified brand approach is fully expressed at the animation.
The pop-up showcases Million Gold For Her, a new fragrance designed by perfumers Alienor Massenet, Suzy Le Helley, Nathalie Benareau and Loc Dong. Million Gold For Her blends sparkling rose and white florals with a mineral musk accord, creating a distinctive duality.
The fragrance opens with a blend of lavender oil, tonkalactone, mandarin oil and pearadise. At its heart, it offers notes of rose oxide L, ylang-ylang and jasmine while the base features a mineral moss accord, ecomusk R and sustainably sourced vanilla bourbon absolute from Madagascar. ✈
