Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
BRAZIL. Today’s images comes from Rio de Janeiro Airport where passengers got a Halloween (31 October) surprise to remember, courtesy of Avolta.
In a spine-tingling twist, shoppers found themselves surrounded by ‘mysterious creatures’ rising from the aisles.
These costumed performers – decked out as ghouls, zombies and other eerie creatures – slowly prowled the space. Then, Michael Jackson’s Thriller filled the air and they broke into a choreographed flash mob.
Rio de Janeiro Airport and Avolta actively engaged with travellers on social media, sharing reels that featured the flash mob alongside swipe posts showcasing Halloween costumes.
Additionally, user-generated content amplified the immersive experience’s reach.
View this post on Instagram
Avolta noted on Instagram: “Passengers boarding and disembarking at Rio de Janeiro Airport were surprised by an incredible Halloween flash mob.
“With lots of dancing and charm, the performance filled the atmosphere with energy and mystery, transforming the airport into a real Halloween celebration.” ✈
View this post on Instagram
