International tourism continues to grow above average in the first four months of 2016

unwto_logo_250Despite a deeply troubled world, 2016 has started on a strong note for international tourism. International tourist arrivals grew by +5% between January and April 2016 according to the latest UNWTO World Tourism Barometer.

Results were robust across almost all sub-regions and many destinations reported double-digit growth. Prospects for May-August remain positive, with around 500 million tourists expected to travel abroad in the Northern Hemisphere summer holiday peak season.

Destinations worldwide received 348 million international tourists (overnight visitors) between January and April 2016, some 18 million more than the same period last year (+5.3%). This follows an increase of +4.6% in 2015, and could make 2016 the seventh consecutive year of above-average growth, with international arrivals increasing by +4% or more every year following the crisis in 2009.

“Results show a strong desire to travel and this continues to drive tourism growth,” said UNWTO Secretary-General Taleb Rifai. “Destinations keep benefitting from solid demand across all world regions despite ongoing challenges, showing that tourism is a dynamic and resilient economic sector.

“Yet, despite these good results, the tragic events of recent months remind us that safety and security remain a major challenge for all. We must continue to work closely together to address this global threat and ensure tourism is an integral part of emergency planning and response at global, regional and national level.

By region, Asia and the Pacific (+9%) recorded the highest increase in international arrivals, with all Asian sub-regions enjoying growth of +7% or above. By sub-region, Sub-Saharan Africa (+13%) led growth, strongly rebounding from previous years’ modest results.

UNWTO forecasts international tourist arrivals to increase by +3.5% to +4.5% over the full year 2016, in line with UNWTO’s long-term projection of +3.8% growth a year for the period 2010 to 2020.


Asia and the Pacific (+9%) recorded the highest growth in international arrivals across world regions in January-April 2016, with robust results in all four sub-regions. Southeast Asia and Oceania both achieved +10% growth, while arrivals in Northeast Asia increased by +8% and in South Asia by +7%.

In Africa (+7%), international tourist arrivals experienced a clear rebound in Sub-Saharan Africa (+13%), while in troubled North Africa results were down by -8%.

In the Americas (+6%), all four sub-regions continued to enjoy significant growth in the first four months of 2016, led by Central America and South America (both at +7%). Arrivals in the Caribbean (+6%) and North America (+5%) were fuelled by continued strong outbound demand from the USA, where tourism expenditure increased by +9% through May.

Europe (+4%), the world’s most visited region, consolidated its healthy growth of recent years with Northern Europe and Central and Eastern Europe (both at +6%) in the lead, followed by Southern and Mediterranean Europe (+4%) and Western Europe (+3%).

However, international tourist arrivals in the Middle East are estimated to have declined by -7% through April.

Results for both Africa and the Middle East should be read with caution, as they are based on currently limited data available for these regions, UNWTO said.


UNWTO estimates that some 500 million tourists will travel internationally between May and August 2016, the Northern Hemisphere summer holiday peak season, accounting for about 41% of the year’s total international tourist arrivals.

According to the UNWTO Tourism Confidence Index, prospects for May-August 2016 remain positive and in line with the performance of January-April. The Index shows confidence is highest in Europe, followed by the Americas.

Brazil will benefit from this month’s 2016 Summer Olympics in Rio de Janeiro. A downside is that security concerns remain high on the agenda globally, UNWTO said. Furthermore, the United Kingdom’s vote to leave the European Union in the recent referendum (‘Brexit’) has raised uncertainty in the market and led to a substantial depreciation of the UK Pound Sterling. However, UNWTO does not expect this to have a significant impact on international travel in the short term.

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