

Vegan, organic and clean have become the beauty buzzwords these days. The fast-growing skincare category has seen plenty of brands promoting sustainability and value to respond to consumers’ demand for products that are kind to the skin and the environment.
True to its name, Cacaye Fermented Beauty is a new brand, offering skincare products made using a powerful combination of cacay oil and fermented botanicals.
Inspired by ancient beauty rituals and its dedication to the highest-quality products, Cacaye Fermented Beauty has laid out its vision for the future of skincare.
The skincare specialist follows the process of fermentation, described as humanity’s oldest biological tool dating back to 6000 BC.
Cacaye combines a natural fermentation process with modern technology to create its “proven, potent and pure” ingredients.
Launched last year, the beauty brand was created by Evoq Brand Lab, a team of industry experts who have developed skincare products formulated with natural oils and special botanicals to deliver visible and outstanding results.
With Cacaye Fermented Beauty Founders CEO Karl Obrecht and Head of Product Development Annette Falso at the forefront, the team has searched the world for pure ingredients and discovered sustainable cacay oil from native farmers in Colombia. This precious nut oil is native to the Amazon and is the core ingredient in all its dermatological products.

The brandʼs formulas are carefully crafted by in-house chemists to ensure they’re free from parabens, phthalates, petrochemicals and synthetic dyes, and that they are cruelty-free, gluten-free and vegan.
Cacaye is looking to expand its global footprint, seeking the right partners to further build the beauty category with its signature products.
It hails its successful participation at the recently held Summit of the Americas, showcasing its product innovations.
The Moodie Davitt Report spoke to Cacaye CEO Karl Obrecht to learn more about the brand’s ethos and overall mission as well as its ambitions in travel retail.
Cacaye is an emerging brand in travel retail. What opportunities does the channel bring to your overall business?
The travel retail channel affords Cacaye the opportunity to speak directly to our target consumer; sophisticated, educated, worldly and well-to-do. The women and men who value quality over simple materialism. We believe this select set of consumers will come to know and love our products and the proven benefits they deliver.
What is Cacaye’s hero product and which product lines will be your travel retail focus?
Cacaye’s Superfruit Fermented Renewal Cream is our hero product. It is a multi-benefit, intense yet weightless gel cream moisturiser for all skin types that is made with fermented botanicals, superfruit blends, sustainably sourced cacay oil and proprietary blends. This clean potent formulation is dermatologically and third-party consumer tested to hydrate skin for up to 24 hours; visibly improve skin texture; firm, brighten, even skin tone; reduce the appearance of fine lines and wrinkles; combat all signs of ageing; and help protect skin against visible effects of environmental stressors. Gentle enough to use AM and PM.
Our Experience Cacaye Mini Travel Set is comprised of TSA-approved sizes of our most-popular products that provide a full skincare regimen, perfect for the on-the-go traveller.
What sets Cacaye apart from other brands and how do you plan to stand out amid a competitive beauty market in travel retail?
What sets Cacaye apart from other brands is that our products are proven, potent and pure. Formulated with the finest ingredients and to the highest standards, our products were third-party tested by consumers to validate the results before the brand was launched. Our testing results have been stellar.
Our products contain proprietary trademarked ingredients that no other brand can replicate. There is no other brand on the planet with the powerful combination of cacay oil and fermented botanicals.
Our media messaging will resonate with the consumers because we are authentic, and our products are backed by test results proving that they deliver on reducing all visible signs of ageing.

What are the key aspects of your global travel retail strategy?
Central to our strategy is developing true and lasting partnerships with our travel retail customers. We want to enable category growth for our partners. We believe we can enable growth because of the uniqueness of our products; no other brand offers the trademarked formulations that are Cacaye. We live by and believe in the mantra “we grow when you grow”. We desire collaborative relationships where our growth comes from your growth.
We have linked with GMAX Travel Retail, whose founder Garry Maxwell has extensive experience in developing brands in the global travel retail marketplace and is always looking to introduce new brands to the industry.
Maxwell says: “The first time I was introduced to Cacaye I knew immediately it was the perfect brand for GTR and the industry is really crying out for innovation, uniqueness, and sustainability especially in beauty. Alongside its stunning packaging and the luxurious quality of Cacaye, it ticks all the boxes and we are very excited to follow-up on the impressive reaction we have had already in our initial client meetings.”
Where do you see your expansion priorities?
Our opportunities are boundless given the superiority of our product’s performance. Very specifically we are targeting opportunities in Europe, Asia and the Middle East. We have done our homework and know that our products meet regulatory requirements in all countries we are targeting.
“We see opportunities in all sectors of travel retail not only with airport retail, but we are also especially targeting airlines, cruise and ferries,” says Maxwell.
With the expertise behind the brand and stunning ingredients Cacaye really has all the tools to be the next big thing.
Are there any new product offers that you can reveal?
In late 2024, we will launch a Lip Range providing the traveller with lusciously formulated products with lightweight application and deep, intense moisturisation. Perfect for travel, these products are destined to be a major hit. Your readers are the first to know.
What do you see as the key beauty trends that will influence your business in the future?
Authenticity backed by pedigreed beauty industry experts will be paramount to a brand’s success going forward. Gone are the days of ‘one-hit wonder’ brands from celebrities and influencers. Consumers will align with and purchase brands that are proven, potent, and pure with a real story behind them. From its inception, Cacaye has been positioned as the future of skincare. ✈