ITALY. Italian company ITF has introduced a new feminine fragrance from the Gianfranco Ferré brand, called In The Mood For Love.
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The new feminine fragrance from Gianfranco Ferré, called In The Mood For Love |
The scent is presented in a striking, white rounded bottle, adorned with red lettering and the Gianfranco Ferré logo in silver.
The juice, created by Maurice Roucel, opens on notes of white rose, magnolia and tamarind, combined with bergamot and bitter orange. The heart is a blend of jasmine, lily of the valley, cedar wood, neroli and red rose, atop a base of musk, sandalwood and amber.
In The Mood For Love is available as a 30ml, 50ml and 100ml edp spray, plus a 200ml bath & shower gel, a 200ml body lotion, a 200ml body cream and a 100ml deo spray.
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Bellissima: designed to encapsulate the personality of the Blumarine woman |
Also new from ITF is a new feminine fragrance from Blumarine, called Bellissima. The scent – romantic, sweet, seductive and sophisticated – aims to reflect the personality of the Blumarine woman.
The crystal bottle, designed by Thierry De Baschmakoff, features geometric shapes on a rectangular base, topped with a crystal stopper.
The rosy peach juice, created by Sophie Labbé, opens on top notes of “morning dew drops” and a well-being accord of ginger, orange and grapefruit.
The heart combines peony petals and passion flower, and builds to a base of woods, musk and vanilla orchid.
The advertising campaign was shot by fashion photographer Michelangelo di Battista, and features model Bianca Balti.
The Blumarine Bellissima range comprises 30ml, 50ml and 100ml edp sprays, a 200ml body cream, a 200ml body lotion, a 200ml bath gel and a 100ml deo spray.
In other news, ITF has added to its Dsquared2 HE WOOD fragrance line with a travel size Roll-On Perfume Oil, described as the perfect combination of luxury and functionality.
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ITF invokes nature with new Dsquared² fragrance – 18/03/09
ITF brings new perfume trio to Cannes – 07/10/08
