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Brown-Forman Travel Retail is this week showcasing the new Master Distiller’s Collection at the IAADFS Show in Orlando. The Collection will initially be a travel retail exclusive.
The range is designed to honour Jack Daniel and the six other master distillers who have crafted Old No.7 since the whiskey’s 1866 inception in Lynchburg.
Each year a different Jack Daniel Master Distiller will be honoured, beginning with Jack Daniel and ending with current Master Distiller, Jeff Arnett. The collection will come in a distinctive gift box bearing the likeness of the Distiller and each bottle will be sequentially numbered on the back label. The chronological ranking of each individual will be recognised prominently on the front label.
Arnett is attending this week’s show. He will be on the Brown-Forman stand and will attend today’s Jack Daniel’s BBQ, which returns to IAADFS this year. It begins at 4.30pm on the Courtyard Terrace at the Orlando World Center Marriott.
The menu includes special Jack Daniel’s BBQ and side dishes popular in Lynchburg, as well as original music from the Tennessee distillery’s Barrel House Gang Band.
