GERMANY. Jägermeister has released its first ever product extension – Jägermeister Spice – which is a travel retail exclusive for Gebr Heinemann in limited quantities.
Available since 1 October, it combines the ingredients found in the original Jägermeister recipe with vanilla and cinnamon spices.
“Staying true to its roots, Jägermeister Spice was inspired by the original Jägermeister recipe and also is held to the same quality standards,” the company said.
“Both products boast a complex taste profile as a result of sourcing the finest ingredients from around the world, a lengthy maceration process and 383 quality checks.”
Jägermeister Spice specifically highlights cinnamon and vanilla to create what is said to be a rich and complex blend of flavours. It also has a warmer taste profile than the original recipe, although one that is still “unmistakably Jägermeister”.
The brand is aiming Jägermeister Spice, which it says is best enjoyed neat or as a shot at room temperature, at both new and existing drinkers.
