Ukrainian vodka brand Nemiroff has entered the ready-to-drink (RTD) segment with Pangaia, a sub-brand targeting growing consumer demand for convenient, flavour-forward alcoholic beverages.
Developed as part of the company’s long-term growth plan, Pangaia offers a premium alternative to traditional hard seltzers and mainstream low-alcohol offerings.
The launch represents a strategic expansion beyond Nemiroff’s core vodka portfolio. Pangaia expressions blend botanicals, fruits and berries with Nemiroff De Luxe vodka as its base, with each variant bottled at 5% ABV.
The sub-brand draws inspiration from Pangaea, the ancient supercontinent symbolising balance in nature.
Reflecting this concept, Pangaia combines natural ingredients sourced globally into a modern drinking proposition centred on “lightness, flavour and discovery”.
The product development process began in 2024 in partnership with MANE, a family-owned company that manufactures flavours and fragrances.
Nemiroff’s team worked at MANE’s facilities in France to create around 15 initial flavour concepts before refining the final selection.
The debut Pangaia range features four expressions: Strawberry & Mint, Bergamot & Mint, Mango Blossom and Lychee & Rose.
A pilot launch is underway this month in Ukraine, with selective international expansion under consideration from 2027, targeting markets where RTD demand and distribution channels align with the brand’s premium positioning.
Nemiroff CEO Yuriy Sorochynskiy said, “With Pangaia we are exploring a new space for the brand – where vodka craftsmanship meets the growing demand for lighter, flavour-forward drinks.
“The RTD category continues to evolve rapidly, and we see strong potential for premium products built on quality ingredients and authentic flavour experiences.” ✈
