USA. JCDecaux North America partnered with Burberry to deliver an eight-week campaign to arriving passengers via the Welcome Wall at Tom Bradley International Terminal (TBIT) at Los Angeles International.
It ran from 1 April through to late May and promoted the brand’s Spring/Summer 2015 line using the striking 80ft digital screen at TBIT.
The partners also teamed up to provide a travel map of Los Angeles to arriving visitors.
The video, courtesy of JCDecaux, shows the campaign in action and the reaction of arriving passengers.
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The 80ft Welcome Wall offers a strong showcase for brands at LAX |
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