London-based global travel retail design agency Jordan Design has expanded its portfolio of product categories to include fashion, designing a new range of POS displays for women’s folding footwear brand Butterfly Twists.
Launched in 2009, Butterfly Twists secured its first listings in travel retail in 2012 with Nuance, Dufry, World Duty Free Group and Gebr Heinemann across the USA, Europe and the Middle East.
Butterfly Twists Co Founder Philippe Homsy said: “We were planning new retail merchandise displays when we were introduced to Jordan Design in Cannes last year. They have produced a lightweight, free-standing unit. The sleek, elegant design features an integrated sliding shelf-in-shelf unit designed to showcase both open and folded shoes.”
Jordan Design owner Ben Jordan commented: “We are delighted Butterfly Twists has become our first fashion client. We enjoyed the challenge of developing a multi-functional unit within a restrictive retail environment.”
About Jordan Design
Central London-based design agency Jordan Design has two decades of experience designing retail displays for premium and ultra-premium brands and multi-category space for retailers in airports and ferries worldwide. Its design team is based in London’s West End and it has a global network of manufacturing and installation partners.
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Jordan Design has created a produced a lightweight, free-standing unit for Butterfly Twists |
