Karelia Tobacco Company has refreshed its Omé cigarette line with new Blue & White 100’s.
The new packs offer a Round Corner format variation of the brand’s popular superslims range. They also feature Hollow Filter technology which, Karelia Tobacco said, improves draw and taste.
Two versions – Omé Blue 100’s 8/0.8mg and Omé White 100’s 3/0.3mg – were highlighted at last week’s TFWA World Exhibition.
Karelia said the new line, which launched recently in Bulgaria with “very positive” results, offers a “new smoking experience”.
The Omé range was introduced eight years ago and is now available in over 40 duty free and domestic markets across Europe, the Middle East and Asia.
