FRANCE. Imperial Brands is set to launch its travel-exclusive ultra-premium tobacco range, Davidoff Selected Leaf, as it returns to the TFWA World Exhibition in Cannes (Golden Village GO6).
Available at select airports worldwide, the collection highlights the brand’s focus on craftsmanship, exclusivity and a premium smoking experience.
Designed for discerning smokers, the Davidoff Selected Leaf premium line contains 10% more tobacco than standard king-size formats, offering a more indulgent, longer smoking experience.
The blend’s premium Oriental top-leaf tobacco, naturally cultivated in the Southeast Mediterranean, produces a refined and complex aromatic profile.
The latest range features Freshlock packaging for extended freshness and optimal moisture retention, complemented by Senso-tipping paper for enhanced haptics.
Imperial Brands General Manager, Global Travel, Rizla & Nordics Pierpaolo Pascucci said: “Selected Leaf continues Davidoff’s legacy of excellence, combining modern sophistication with timeless quality. From cultivation to packaging, every detail is meticulously crafted to deliver an unparalleled smoking experience.” ✈
