OMAN. Kreol Travel Retail has partnered with Muscat Duty Free to roll out the channel-exclusive Pringles packs at Muscat International Airport.
Kreol Group CEO Lal Arakulath said: “Kreol Travel Retail is launching Pringles travel retail-exclusive packs in the Middle East. These iconic snack canisters, known for their irresistible crunch and bold flavours, make their debut at Muscat Duty Free in Oman.”
Kellogg’s Benelux Business Manager Emerging Channels BNLX & Travel Retail/Duty Free Jacco Douma said: “GTR Kellanova is happy to partner with Muscat Duty Free by growing the salty category together with Pringles and serving our customers’ needs in snacking. This is in line with the company vision globally to be the best snacking powerhouse serving consumer moments and needs.”
Muscat Duty Free CEO Renat Rozpravka added: “We are thrilled to introduce Pringles to our product selection and eagerly anticipate the positive impact it will have on our business growth.” ✈
