KrisShop launches ‘Auspicious Deals’ promotion to jointly celebrate Lunar New Year and Valentine’s Day : Moodie Davitt Report

**The omnichannel retailer is offering discounts across a wide range of products to create excitement around two traditionally key shopping periods**

SINGAPORE. Omnichannel retailer KrisShop is jointly celebrating Lunar New Year and Valentine’s Day with its ‘Auspicious Deals’ gifting promotion.

The campaign will run from now until 17 February and will offer discounts across a range of fashion & accessories, perfumes & cosmetics, electronics, wines & spirits, confectionery and experiences. Customers can enjoy S$18 off for a minimum purchase of S$150, while KrisFlyer members can get S$38 off for a minimum spend of S$250.

Customers also receive a set of eight KrisShop x Scene Shang red envelopes for a minimum purchase of S$100. They also get the chance to win S$288 worth of KrisShop vouchers by playing a Scratch Card, which is included with every purchase.

**The multi-layered campaign features gwps, vouchers and scratch cards**

KrisShop’s Auspicious Deals are available site-wide (subjected to brand exclusions) to celebrate the best of both occasions. KrisShop has also prepared six different gifting themes for customers to consider and get a head-start in securing the right gifts for their loved ones.

Gifts of Red: The Colour of Luck offer a range of scarlet-hued fashion and beauty products with highlights including a Chinese New Year limited-edition Jurlique Body Rose Oil and a Meisterstück Red Gold Classic Ballpoint Pen from Montblanc.

**Red is a lucky colour for Lunar New Year and is also the symbolic colour for Valentine’s Day**

Gifts of Silver and Gold: Symbols of Prosperity features gold and silver jewellery pieces as well as a selection of gadgets, while Gifts of Sweets: Foretelling of a Good Life offers an array of confectionery treats.

Gifts of Fruit and Flowers: Features of Fortune takes inspiration from the fruits and flowers that have symbolisms in Chinese culture and offers floral or fruit-printed accessories and local experiences.

Gifts of Pairs: Messages of Double Happiness offers a range of duos, highlighting the auspiciousness of the number two in Chinese numerology.

**The number two holds a special significance in Chinese numerology and is said to bring good luck**

Finally, Gifts of Wines: Symbols of Longevity offer a curated selection of wines and champagnes. In the Chinese language, alcohol (酒) is a homophone for “long-lasting” (久). It is a common practice to raise a glass to wish for happiness in the new year.

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