Watch and jewellery specialist Kurate International has rolled out updated collections and designs to strengthen its travel retail gifting range.
In response to evolving traveller demand, the brand has expanded its stainless steel jewellery range on its in-store display. Celebrating its first anniversary, the collection is valued for its tarnish-free, water-resistant pieces, made for durable, everyday wear, setting it apart in travel retail.
The collection introduces new styles featuring pops of colour and pearl detailing across earrings, triple earring sets, bracelets, bangles and necklaces, designed for mix-and-match versatility across different occasions.
In addition to the stainless steel collection, Kurate has extended its core fashion jewellery range across the remaining three sides of the in-store display.
Made from brass with contemporary touches, the latest styles retain the Belle and Beau aesthetic and are designed for gifting, layering and day-to-night wear – all key purchase drivers in impulse-led retail.
To complement these offers, the brand has refreshed point-of-sale and marketing materials on all four sides of the in-store display, with bold brand visuals for the stainless steel collection. Strut cards spotlight key offers, gift-with-purchase promotions and core benefits.
The brand bible has also been refreshed, providing frontline staff with clear selling points and guidance.
As part of its gifting offer, Kurate has launched a gift with purchase – a clear travel case with pink accents and the Belle and Beau logo, available to customers spending over a specified amount.
The case is designed for multiple uses and can store jewellery, toiletries, makeup or other essentials. The gift with purchase is updated annually and offered while stocks last, reinforcing urgency and value at the point-of-sale.
Kurate International Key Account Manager Sharon Edwards-Smith said, “As we look ahead to 2026, our focus is on building collections and retail experiences that genuinely resonate with the travelling consumer.
“From expanding our stainless steel range with new design details to refreshing our fashion jewellery offer and in-store materials, every element has been developed to drive engagement, confidence and conversion at the FSDU.
“Travel retail is a key growth channel for us, and these updates reflect our commitment to supporting our partners with relevant, commercially strong propositions.” ✈
