FRANCE. French spirits group La Martiniquaise-Bardinet has teamed up with Lagardère Travel Retail for the global launch of Generous Gin at Paris Orly Airport.
The launch will be supported by a promotional activation, which started on 29 September and is running until 27 November at Orly Airport T4.
As reported, Generous Gin has joined La Martiniquaise-Bardinet’s brand line-up in April.
The expression is described as a super-premium French gin produced in the Cognac region and is already available in selected travel retail locations.
The promotional space includes a pop-up bar, which features a design that matches the gin’s bottle.
The brand owner noted this promotional event is an excellent way to create brand awareness and introduce its ‘liquid-to-lips’ strategy.
The immersive campaign will highlight the brand’s signature drink, the Generous Gin Original, which will be showcased through neat tastings. ✈
