La Martiniquaise is launching two gift boxes for popular expressions in its Label 5 Scotch whisky range, building on the recent introduction of the 18 Year Old Extra Rare.
The gift box for Label 5 Classic Black captures the spirit of big cities, with new artwork inviting consumers on an around-the-world tour. The brand said it was testimony to its aim to be an “urban, dynamic and modern blended Scotch whisky”.
Along with a bottle of Classic Black 70cl or 75cl, the gift box contains two glasses engraved with a “˜5′.
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La Martiniquaise is capitalising on the upcoming festive period with the gift boxes | |
Meanwhile, the gift box for Label 5 Extra Premium 12 Year Old also contains two designed glasses, alongside the 75cl bottle.
The introduction of the gift boxes follows on from the recent introduction of the latest addition to the brand’s range – Label 5 18 Year Old Extra Rare – at the TFWA World Exhibition in Cannes.
La Martiniquaise said it was introduced to meets the trend of increasing consumer knowledge of Scotch whisky around the world and demand for premium spirits. The drink is described as a blend of the finest malt and grain whiskies, each matured in oak casks for over 18 years.
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Label 5 18 Year Old Extra Rare is the company’s attempt to capitalise on the demand for premium Scotch whisky | |
Master Blender Graham Coull said: “This whisky intensifies Label 5’s trademark flavour profile. The result is a smooth Scotch whisky of exceptional richness.”
Brand manager Aurélie Prat said “Our objective with this new super premium reference is to combine expertise, tradition and modernity and I’m delighted with the result.
“I have big expectations for this latest addition which I’m sure will translate into further success and that will attract new consumers to the brand and give the opportunity to our loyal consumers to try something new within the Label 5 range”.
Tasting notes and description
Appearance: Old gold
Nose: Woody notes of cedar with vanilla and smoky hints
Palate: Well-balanced and delicate woody aromas, smooth flavours of sponge cake and cooked fruits
Finish: Warm long finish
