La Prairie has partnered with DFS Group to launch an interactive promotion at Los Angeles International Airport Tom Bradley International Terminal. It will be open until 30 April.
The activation, produced, implemented and managed by Bloommiami, is located at the main entrance to the DFS store. Split into three parts, the animation launches with a window display and is followed by two high-profile promotions (HPPs).
The HPPs showcase La Prairie’s White Caviar Collection which includes the Crème Extraordinaire, a cream infused with Lumidose. Travellers can sample the creams and receive free consultations from La Prairie brand specialists.
Bloommiami incorporated marble-like, black, and chrome finishes into the design to create a high-end, exclusive environment that is in line with the La Prairie look and feel. The activation’s event pad features a panel with a circular opening for a monitor displaying a custom La Prairie animation film.
Bloommiami Partner Robert Ayona said: “From the moment travellers enter the store they begin interacting with the La Prairie brand and continue to do so at different touchpoints throughout the store, furthering their engagement. The activation’s location is key as it captures the most visibility for La Prairie and reaches its target audience.
“Travellers, especially luxury travellers, are seeking experiences when they go abroad. A multi-tier activation is effective in providing an immersive brand experience that’s memorable for the consumer and lasting for the brand.”
