Coming soon – Daxing’s dazzling new benchmark This December the Moodie Davitt Report is publishing a special edition of its eZine Spotlight Series dedicated to the spectacular new Daxing International Airport in Beijing. In this landmark publication, Founder & Chairman Martin Moodie talks to leading retailers, food & beverage operators and other commercial partners at the Chinese capital’s wondrous new gateway. We tour the international zone with China Duty Free Group and speak to the retailer’s senior management; hear how Lagardère Travel Retail considers Daxing duty paid a new benchmark in Chinese airports; talk to Plaza Premium Group about its new Aerotel Beijing –the largest in-terminal international airport hotel in China; discuss F&B with SSP and others; and consider some of the stunning airport advertising being handled by JCDecaux. For editorial details please contact Martin Moodie at Martin@MoodieDavittReport. For advertising, please e-mail Irene Revilla at Irene@MoodieDavittReport.com |
CHINA. Lagardère Travel Retail is stepping up its domestic duty paid presence in China following a series of high-profile openings at the new Beijing Daxing International Airport and some big-name introductions to follow at Shanghai Hongqiao Airport.
Lagardère Travel Retail is the largest retail operator at the spectacular Daxing International Airport, which was inaugurated last month. The French travel retailer manages more than 30 units, covering luxury fashion, beauty, travel essentials, specialty and food & beverage, on the domestic level.
Lagardère Travel Retail is also opening a series of mono-brand beauty and fashion stores at Shanghai Hongqiao Airport.
Speaking to The Moodie Davitt Report during the TFWA World Exhibition in Cannes this month, Lagardère Travel Retail CEO North Asia Eudes Fabre said, “We’re developing a number of mono-brand boutique stores, such as Estée Lauder [just opened at Daxing], and we also opened the first standalone Jo Malone boutique in Shanghai Hongqiao in May – the brand’s first standalone store in an airport in China. We’re opening there with Givenchy early next year and Dior after that. We’re also opening a duplex Chanel standalone beauty and accessory store at Shanghai Hongqiao in November, the first time this concept opens in an airport.
“In Daxing our 30+ units represent all our businesses, from our Relay bookstores to our Discover gifts and souvenirs concept; and toys with Lego. We also have a wide range of fashion brands, including Emperor Armani, Versace, MCM, Jimmy Choo, Tory Burch, Kenzo, Tommy Hilfiger, Gucci Watches & Jewellery, Bally, Tumi, Pandora and many others (see panel below). With beauty, we’ve opened the Estée Lauder mono-brand store as well as a perfume store under our ‘Amuse’ concept. We also have Victoria’s Secret, DVF (Diane Von Furstenberg) and others.
“Then we also have food & beverage. We’ve opened Godiva Café as well as a Japanese dessert brand and a juice bar. So it’s really about integrating our different business lines and integrating our different concepts in order to be able to best serve the customer and provide a holistic experience, but also encourage real cross-shopping. So if you’re shopping in our luxury stores, while you wait we will get you a drink or a dessert from one of our other stores. Or after you’ve bought in our luxury stores, we will give you a fashion magazine, for example, from Relay.”
Commenting on Daxing, Fabre said, ”Daxing is the ultimate milestone in a sense that people will come to talk about the before-and-after Daxing in Chinese airports – just like there was the before and the after with Beijing Capital International Airport T3 for the Olympics. I think the fact that there is such a strong brand line-up with a lot of firsts in a domestic airport in terms of brands, really opens the eyes to the entire luxury industry of the potential and of the value of the channel.”
Lagardère Travel Retail’s domestic offer at Daxing International Airport – Emporio Armani  – Tommy Hilfiger
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– King Baby
