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The new Magnifique fragrance collection from Lancôme |
FRANCE. Lancôme has confirmed further details of its Magnifique feminine fragrance, which was unveiled in Paris earlier this month.
The scent is described as an exceptional new fragrance that “reinvents the art of Haute Parfumery”. It is said to draw on Lancôme’s heritage, while being firmly rooted in contemporary culture.
The Magnifique colour-scheme centres around an intense, ruby red, designed to represent passion and femininity.
The faceted flacon, in graduated shades of scarlet, sports a mirrored crystal ring and a crystalline stopper. The dip tube is virtually invisible.
The outer carton is decorated with a metallic red hologram motif, punctuated by contrasting lines of black.
The Magnifique juice, a spicy, woody floral, was created by Olivier Cresp and Jacques Cavallier. Key ingredients include saffron, Mai de Grasse rose absolute, Bulgarian rose essence, Sambac jasmine, nagarmota essence, vetiver and sandalwood.
Magnifique will be available as a 30ml, 50ml and 75ml edp. The ancillaries at launch comprise a 200ml Caresse de Parfum shower gel, a 200ml Voile de Parfum body milk, plus an Eau de Parfum body spray.
As already reported, the face of Magnifique is US actress Anne Hathaway, the star of The Devil Wears Prada, Brokeback Mountain, Becoming Jane and The Princess Diaries.
– Look out for the interivew with Eric Tarral, Managing Director Travel Retail Worldwide for L’Oréal Produits de Luxe International, coming soon on The Moodie Report.com
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