AUSTRALIA. The Lego Group has teamed up with Lotte Duty Free Oceania to roll out a space-themed animation at Melbourne Airport.
This immersive retail experience incorporates cosmic features such as galaxy-inspired lights and sounds, alongside interactive gaming elements for travellers.
The activation also showcases Lego space-themed sets and offers shoppers exclusive rewards.
Customers are encouraged to join the challenge by picking up a Lego Space Galaxy passport and collecting stamps at mission stations throughout the store. After completing all missions and spending over A$99 (US$68), participants will receive an exclusive Lego luggage tag.
Lego Group General Manager of Singapore, Malaysia and Travel Retail Asia Pacific Nina Da Costa said: “Amid the various offerings in travel retail, there is a white space for the Lego Group to add fun into the shopping and travelling journeys for all travellers.
“Through this space-themed activation, we are excited to be sharing the gift of play with more children and empower them with skills that will go on to inspire them to explore limitless possibilities of their imaginations and in life through Lego play.”
Lotte Travel Retail Oceania Chief Executive Officer and Director Stephen Timms added: “At Lotte Duty Free Oceania, we are always looking for innovative ways to enhance the travel experience for our customers. Lotte Duty Free and the Lego Group share a common vision: to create memorable experiences for families and travellers.
“By combining our expertise in travel retail with the iconic Lego brand and commitment to creativity, we are transforming the way people experience travel. Our partnership is not just about selling products; it is about creating joyful moments and inspiring imaginations.”
Aiming to set a new standard for travel retail, the Lego Space travel retail animation underscores the company’s commitment to enhancing the traveller experience.
The Lego Group noted its focus on continuous innovation and introducing fresh concepts to inspire customers. ✈
