INTERNATIONAL. DFS Group has launched its annual year-end holiday campaign, themed ‘Let the party begin’.
The theme promises “a sensory feast filled with boundless surprises and indulgences” across DFS’s stores worldwide and online at DFS.com. The campaign runs until year-end.
“Shoppers will discover galleries of luxurious gifts, splendid activations, and dazzling experiences awaiting discovery around every corner,” DFS said.
From 17 November to 31 December DFS Circle members in Hong Kong and Macau will be able to enjoy member-exclusive offers.
Brand offers from Estée Lauder, Jo Malone London and others are also available exclusively to members in participating locations worldwide.
DFS locations worldwide will feature an array of bespoke activations. Shoppers will discover photo opportunities with Santa, personalised services from leading brands, and selective tastings.
Stores in Hong Kong and Okinawa stores will feature flash mob performances showcasing fashion and design.
In Hong Kong and Macau, digital scratch cards offer an opportunity to win substantial prizes up to HK$28,888 (US$3,700).
DFS stores are featuring towering Christmas trees completely built out of round gift boxes that open to a range of presents, including luxury shoes, bags and beauty products.
To provide customers with a stress-free shopping experience during the Christmas rush, selected DFS stores have set up gift-wrapping stations. ✈
